鄉(xiāng)村振興戰(zhàn)略下濱州市體育旅游資源的開發(fā)模式與優(yōu)化路徑研究

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【中圖分類號】G812.7 【文獻標識碼】A 【文章編號】2095-2813（2025）17-0106-04

Research on the Development Mode and Optimization Path of Sports Tourism Resources in Binzhou City Under the Strategy ofRural Revitalization

YU Xiao WANG Shan Teaching DepartmentofHumanitiesandSocialSciences，BinzhouMedicalUniversity，Yantaihandong Province， China

[Abstract] Under the backdrop of the rural revitalization strategy，the development of sports tourism resources has emerged as acrucial pathway for urban-rural integrated development.Taking Binzhou City as an example，research reveals that it has adopted three major models-event-driven，leisure experience，and cultural inheritance—to establish a development framework of promoting agriculture through sports and shaping tourism with culture， effctively invigorating the rural economyand cultural vitality.However，structural contradictions such as imbalancedcapital alocation，talent shortages，and lagging top-level design haveconstrained thedeepintegration of these elements. In this regard，targeted optimization approaches，including innovating funding mechanisms， implementing talent strategies，and strengthening top-level design，are proposed.These strategiesprovide theoretical references forthe integration of sports and tourism to promote revitalization in similar areas of the Yellow River Basin.This has practicalvale for promoting the coordinated development of sports tourism resources and rural revitalization.

[Keywords] Rural revitalization; Binzhou city; Sports tourism; Development mode; Optimization path基金項目：2024年度濱州市社會科學規(guī)劃課題（24-SKGH-248）。（剩余5151字）