高校融媒體矩陣建設(shè)路徑研究
中圖分類號：G717
文獻標識碼：A DOI:10.16400/j.cnki.kjdk.2025.18.034
Research on the Construction Path of University Converged Media Matrix
LIU Haifeng
(PartyPropagandaDepartment,Jangsu VocationalCollgeofEectronicsand Information,Huaian,Jiangsu003)
AbstractThe construction ofaconverged media matrix in universities is of great significance for promoting media integration and implementing the fundamental task offostering virtue through education. When building auniversity converged media matrix,it is necessary to follow the laws of converged media communication,uphold the conceptof servingstudents'al-rounddevelopment,strengthen the educationalmainbodyandenrichconverged media positions; adhere to content as king and highlight product thinking; demonstrate school-based characteristics,shape a brand image, and promote the integrated development of campus media.
Keywordsmedia integration; fostering virtue through education; converged media matrix
黨的二十大報告指出：“加強全媒體傳播體系建設(shè)，塑造主流輿論新格局。（剩余4933字）