基于 CAC 模型與卷入度理論的創(chuàng)新創(chuàng)業(yè)教育對大學生創(chuàng)業(yè)意愿的影響研究

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摘 要 文章基于CAC模型與卷入度理論，探討了創(chuàng)新創(chuàng)業(yè)教育對大學生創(chuàng)業(yè)意愿的影響。本研究以常州大學市場營銷專業(yè)學生為研究對象，通過問卷調查收集數(shù)據(jù)，分析了認知卷入度、情感卷入度、行為卷入度與創(chuàng)業(yè)意愿之間的關系。基于實證分析結果，文章建議優(yōu)化課程設計，增加實踐機會，以提升大學生的創(chuàng)業(yè)能力。

關鍵詞 CAC模型；卷入度理論；創(chuàng)新創(chuàng)業(yè)教育；創(chuàng)業(yè)意愿

中圖分類號：G642         文獻標識碼：A DOI：10.16400/j.cnki.kjdk.2025.01.030

Research on the Impact of Innovation and Entrepreneurship Education on College Students' Entrepreneurial Intention Based on CAC Model and Involvement Theory

JIA Jing， ZHANG Xin， WANG Qiwan

（School of Business， Changzhou University， Changzhou， Jiangsu 213164）

Abstract This article explores the impact of innovation and entrepreneurship education on college students' entrepreneurial intentions based on the CAC model and involvement theory. Using marketing students from Changzhou University as research subjects， data was collected through a questionnaire survey to analyze the relationship between cognitive involvement， emotional involvement， behavioral involvement， and entrepreneurial intention. Based on empirical analysis results， it is recommended to optimize course design and enhance practical opportunities to improve college students' entrepreneurial abilities.

Keywords CAC model; involvement theory; innovation and entrepreneurship education; entrepreneurial intention

近年來，隨著高等教育普及化，大學畢業(yè)生數(shù)量持續(xù)增長，就業(yè)形勢愈發(fā)嚴峻，傳統(tǒng)就業(yè)模式難以滿足畢業(yè)生的需求。（剩余4384字）