色彩飽和度對(duì)食品包裝視覺(jué)吸引力的影響

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Abstract：Food packaging playsafundamentalrole inproduct protection informationtransmission， isalsoatolfor br imagebuilding market competition.As acore elementof packaging design，color plays a crucial roleinattracting consumers'atetion，onveyingemotionalinformation，infuencingpurchasingdcisions.Amongariouscoloratibutes，te saturationofcolors hasamore significantimpacton visual efects emotionalresponses.Highsaturationcolorsoften bring strongervisualimpact，whilelowsaturationcolorscreateasoftstableatmosphere.Therefore，thisarticlewillfocusonthe specific impactofcolorsaturationonthevisualappealoffoodpackaging，aiming toprovidemorerefinedtheoreticalfoundation for food packaging design.

Keywords：ColorSaturation;FoodPackaging;VisualAttraction

0 引言

在現(xiàn)代市場(chǎng)中，包裝設(shè)計(jì)不僅需要傳遞商品的基本信息，還承擔(dān)著引導(dǎo)消費(fèi)者情感、塑造品牌形象和提升市場(chǎng)競(jìng)爭(zhēng)力的多重任務(wù)。（剩余4691字）