標(biāo)識(shí)導(dǎo)向設(shè)計(jì)中色彩心理的視覺(jué)感知探究
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Abstract：With the development of new media，visual information communication methods are becoming increasingly diverse.Logoietedesgniotolylitedtotaitioalfatvsaliforationamsionutprcisvisalgidnce informationtransmissionhasbecomeaninevitable trend inuseroriented design.The article focuses ontwoperspectives：static anddynamicsualzatio，exploinghoolordierentiallytstevisualpeionproces，andaalyingitlcatio effectivenessin diferent guidance system scenarios.It also outlines how colorstrategies optimize logo design to enhance information transmission efficiency and visual appeal for improving logo guidance design.
KeyWords： Color Psychology;Visual Perception;Identifcation Orientation Design;Information Communication
0 引言
隨著城市規(guī)劃科學(xué)的進(jìn)步，導(dǎo)向設(shè)計(jì)對(duì)人的視覺(jué)感知過(guò)程研究日漸深入，探討導(dǎo)向標(biāo)識(shí)的色彩視覺(jué)感知與人互動(dòng)關(guān)系的優(yōu)化，可以有效提高導(dǎo)向標(biāo)識(shí)的互動(dòng)性與辨識(shí)力，增進(jìn)視覺(jué)體驗(yàn)的愉悅性[1]。（剩余4609字）