色彩在動畫IP形象塑造中的情感傳達與角色定位研究
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Abstract：This paper delves into therole ofcolor in emotional communicationand character positioning in the shaping of animation IPimages.Byanalyzing thefundamentalprinciplesofcolorandits visualaestheticinanimationdesign，thepaper uncovershowcolorshapes the personalityofanimatedcharacters，conveys theiremotions，andreinforces character positioning throughouttheplotdevelopment.Furthermore，itexplores thecombinedapplicationoftraditionaland moderncolordesignin shapinganimationIPimages，aswellasthesignificantroleofcolorinanimation-derivedproducts.Theresearchdmonstrates that coloris notonlyacrucialcomponentofanimation's visual aesthetic butalsoan indispensable means of emotional communication and character positioning in shaping animation IP images.Therefore，foranimation creators，thoroughly studyingand masteringtherulesand methodsofcolorusageholds great significanceinenhancing theartisticqualityand market competitiveness of animation works.
Keywords： Color; Animation IP Image;Emotional Communication;Character Positioning
0 引言
隨著數(shù)字媒體技術(shù)的日新月異，動畫這一獨特的藝術(shù)形式正以前所未有的速度發(fā)展，它不僅是文化傳播的重要橋梁，也是商業(yè)價值實現(xiàn)的關(guān)鍵載體。（剩余6223字）