符號學(xué)視域下賈湖遺址文創(chuàng)設(shè)計色彩應(yīng)用研究
打開文本圖片集
Abstract：TheexcavationoftheJiahu Siteisofextremelyhighacademicimportanceforthemulti-facetedresearchonthe NeolithiccultureinteupperreachesoftheHuaiheRiver.incetheJiahuSiteislocatedinauralareaitssignificancehasnot beenfullyemphasizedandhasreceivedrelativelylowatentionsinceitsexcavation.Therefore，byapplyingthetheoryofdesign semiotics，ontheonehand，thisarticleanalyzesthesignifierpartofthesymbolsfromtheconcretesymbolsintheJiahuSite， andontheotherhand，analyzesthesignifiedpartofthesymbolsfromtheperspectiveofcolorsymbols.Ithenconductscreative transformationbyusing thedesign techniquesofborowingandmetaphor.Finally，through morphological abstraction，shape reorganizationandtheselectionofappropriatecolorelementsforthevisualtransformationofculturalandcreativeproducts， itaimstopromotetheinheritanceanddevelopmentoftheJiahuSitethroughculturalandcreativedesignandcolorinovation. Moreover，italsohascertainsignificanceandvalueforpromotingthedevelopmentoftheruralrevitalizationstrategythrough design.
Keywords：Semiotics Theory;Jiahu Site;Color;Cultural and CreativeDesign
0 引言
淮河上游新石器時代的賈湖遺址，具有極高的學(xué)術(shù)價值與歷史地位。（剩余5349字）