基于混合式教學的高校廣告設計實踐教學模式探究
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中圖分類號：G642 文獻標識碼：A DOI：10.16400/j.cnki.kjdk.2025.17.031
Exploration of the Practical Teaching Mode of College Advertising Design Based onBlended Teaching
LYU Teng， SHI Liang
（Hebei University of Environmental Engineering，Qinhuangdao，Hebei 066102）
AbstractThe applicationofblended teaching models inadvertising design practice teaching has become increasingly common.Guided bytheconceptof "integrationof industryandeducation，"this studyaddresseskeychalenges suchas students'lackofinterdisciplinaryknowledge，insuffcientdataprocessingcapabilities，andpracticelackingtheoretical guidance.By organicallycombining online teaching with ofline practice，and through survey analysis of students' practicalskilsandlearmingsatisfactioninadvertisingdesign，itis foundthattheblended teachingmodelsignificantly enhances students'innovativeabilitiesand professionalskils.Measures suchasconsolidating theoreticalfoundations through group "parallel discussions，"broadening professionalhorizons via "second classroom"activities，and participatinginenterpriseprojects toalign with industrystandardshave efectively improvedteachingquality.Practice has proven that this model holds promising application prospects in advertising design practice teaching.
Keywords blended teaching;advertising design; practice teaching; teaching model
隨著信息技術(shù)的快速發(fā)展與教育理念的更新，傳統(tǒng)單一的教學模式已難以滿足現(xiàn)代廣告設計教育的需求。（剩余4789字）