數(shù)字鄉(xiāng)村建設(shè)下農(nóng)產(chǎn)品現(xiàn)代營銷模式構(gòu)建策略

Strategies for Constructing Modern Marketing Models for Agricultural Products Under the Construction of Digital Rural Areas

BU Xiangtao （Shengcheng Street Office， Shouguang City， Weifang City， Shouguang 262701， China）

Abstract： With the popularization of the Internet， the sales methods and marketing strategies of agricultural products have gone far beyond the traditional category. The construction of digital rural areas not only provides new opportunities for the production and sales of agricultural products，but also poses new challenges to the construction of modern marketing models for agricultural products. Relevant departments should enhance the functionality of digital rural products，strengthen the information technology application capabilities of agricultural product practitioners，expand agricultural product marketing channels， innovate marketing methods，strengthen agricultural product brand building and promotion，in order to improve the economic benefits of agricultural production.

Keywords： digital rural construction; agriculture products; marketing model

隨著數(shù)字技術(shù)的飛速發(fā)展，數(shù)字鄉(xiāng)村建設(shè)已成為推動農(nóng)業(yè)現(xiàn)代化、促進(jìn)農(nóng)民增收的重要途徑。（剩余4306字）