消費者對保健食品安全風險認知現(xiàn)狀與影響因素分析

——以邯鄲市為例

打開文本圖片集

Analysis of the Current Situation and Influencing Factors of Consumers' Cognition of Food Safety Risks

—A Case Study of Handan City

ZHANG Haixiu'， ZHANG Chunlei2， CHEN Jing2， REN Yong4， SHI Yongxing' （1.Handan Market Supervision and Management Comprehensive Law Enforcement Bureau， Handan O56ooo， China; 2.Handan Center for Disease Control and Prevention， Handan O56ooo， China; 3.Handan Vocational College of Science and Technology， Handan O56ooo， China; 4.Affiliated Hospital ofHebei University ofEngineering，Handan O56ooo， China）

Abstract： To understand the current status and influencing factors of consumers' risk perception of health food safety，this article conducts empirical analysis on consumer survey data in Handan city through the use of t-tests，analysis of variance，and multiple linear regresson analysis. The results showed that among the 644 survey subjects， the average score of health food safety risk awareness was （3.36±0.54） points. Among them， age，education level， monthly income，knowledge level，health awareness，government regulatory trust，expert and scholar trust，positive effect cognition，and diffrences in informationacquisition by health institutions and medical personnel and consumer health food safety risk cognition are statistically significant and have a negative impact;There isastatisticallysignificant and positive diffrence in manufacturer brand trust，attention to health food safety issues，information obtained from relevant lectures，and consumer perception of health food

食安管理

safety risks.Comprehensive analysis shows that consumers have arelatively low level of risk awareness of health food safety，and itisnecessry toadopt systematicand diversified measures through multi-party linkage to correct consumers' risk perception bias towards health food safety.

Keywords： health food safety; risk perception; influencing factors

隨著人口老齡化加快、人們工作生活壓力加大、慢性病患病率增長，社會公眾的健康意識顯著提升，越來越多的消費者希望通過服用保健食品來增強體質(zhì)，提高免疫力以及改善健康狀況，這使得保健食品的消費需求快速增長[1。（剩余3272字）