中國激流回旋運(yùn)動的市場化發(fā)展路徑研究
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【中圖分類號】G806 【文獻(xiàn)標(biāo)識碼】A【文章編號】2095-2813（2025）18-0107-04
[Abstract] Taking the marketization development path of Chinese canoe slalom as the research object，this research adopts literature analysis and case study methods.The aims to elucidate the marketization transition lawof the canoe slalom under resource constraints，provide theoretical and practical references for the high-quality developmentof China'ssports industryin thenew era，and helpachieve theparadigmshift from "Olympic glory" to "national sharing". Research has found that Chinese canoe slalom posseses unique advantages in natural resources，policy resources，and marketpotential.However，challnges persist，includingscarce projectaudiences，lowmarketization，lowresource integrationeficiency，and short project cultivation cycles.This research proposes marketization development pathways such as optimizing resource allocation， enhancing resource value，building competitive advantages，and fostering government一service participation.These strategies ofer theoretical basis and practical guidance for promoting the sustainable development of canoe slalom in China.
[Keywords] Canoe slalom;Water sports;Marketization;Multi-dimensional collaboration
劉子奧（1998一），女，碩士，研究方向為運(yùn)動損傷、運(yùn)動康復(fù)。（剩余4742字）