河南省農(nóng)產(chǎn)品市場營銷及其問題研究

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中圖分類號：F323.7 文獻標識碼：A 文章編號：1004-0714（2025）04-0152-04

Research on the Marketing of Agricultural Productsand Its Problems in Henan Province

AN Jiangtao

（Schoolofconoicsndagement，ejangOceanUiversity22，Zoushnejngina）

Abstract：The agricultural product marketin Henan Provinceis facing manychallenges，suchasa single saleschannel，insufficient basic investment，unclear market positioning，andladisconnect between farmers andthemarket.In response to these problems，corresponding improvement measures have been proposed，includingstrengtheninginfrastructureconstruction，implementing brand effects，improvingfarmereducation， andimproving quality supervision systems.These measures providevaluable theoretical support and practicalguidance forenhancingthecompetitivenessoftheagricultural productmarketin Henan Provinceand promotingagricultural economicdevelopment.Atthesametime，italsoprovidesnewideasand methods for future research，whichis helpful for in-depth explorationof agricultural product marketing strategies and their influencing factors.

Keywords：Agricultural Products;Marketing；Current Situation;Measures

一、序言

2022年召開的中央農(nóng)村工作會議強調(diào)農(nóng)業(yè)是國家安全的基礎(chǔ)，農(nóng)業(yè)保證的是生命安全、生存安全，關(guān)乎國家安全。（剩余6175字）