基于政策工具的江浙滬地區(qū)旅游演藝政策研究

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中圖分類號：G 文獻標識碼：A 文章編號：1004-0714（2025）04-0120-05

ResearchonTourism Performing Arts Policies in Jiangsu，Zhejiang and Shanghai Based onPolicy Instrument

WUYao，ZHUOWenhui，WEI Yuqian （SchoolofEconomicsandanagementZhejiangOceanUniversity6ooo，ZhoushanZhejiang，ina）

Abstract：Tourismperformingarts isan innovativelcarrier and manifestation of the integrationof culture andtourism，andafocus forthedeepintegrationandhigh-qualitydevelopmentofthetourismandcultural industries.Inthecontextofculturalandtourismintegration，thenew formof tourismperformingarts havere ceivedhighattentionfromthecountry，local governmentsin Zhejiang，Shanghai and Jiangsu provincesalso tookthe lead in making policy responses. Athree-dimensional codinganalysisof policyinstruments，policy cycles，andpolicy goals was conducted on107tourism performingarts policytextsinthe Jiangsu Zhejiang Shanghai region using Nvivoll software.Research shows that the number of policies isincreasing year by year，with Zhejiang Province having thehighest number of publications but arelatively small number of specialpolicies Thethreepolicy instrumentsare relatively comprehensiveinuse，butthe use of environmental policy instrumentsis excessive，and itis necessary tooptimize the external environment.The policy cycleismainly focused onthe stageof creatinghigh-qualityproducts.Zhejiang Provinceand Shanghai have formedclusters，whileJiangsu Province still nedsimprovement.Thepolicygoal focuses onindustrial prosperity，withrelativel e at tentionpaid tocultural prosperityandbrandbuilding..Finally，relevant suggestions suchas optimizing special policies，balancing policy instruments，and coordinating diverse goalsare proposed，withtheaimof providingdecision-makingreferences for Chinese tourismperformingarts policy makers.

Keywords：Tourism Performing Arts;Policy Instruments;Policy Research;Jiangsu Zhejiang Shanghai Region

我國的現(xiàn)代旅游演藝起源于20世紀80年代的改革開放時期，肩負著文化宣傳的使命，成為入境游的附屬產(chǎn)品，后逐步實現(xiàn)了“政治接待型"事業(yè)向“經(jīng)濟經(jīng)營型"產(chǎn)業(yè)的轉(zhuǎn)型。（剩余6412字）