金融保理賦能農(nóng)產(chǎn)品銷售：以標(biāo)準(zhǔn)化促路徑優(yōu)化
Financial Factoring Enables the Sales of Agricultural Products： Standardization Promotes Path Optimization
WANG Yan-nan （Sichuan University of Media and Communications）
Abstract： In themodernagricultural system，thesales of agriculturalproducts face many challnges，suchas tight capital chain，asymmetric market information and low supply chain effciency.Financial factoring，as an innovative financialtooleectivelyalleviatesthefinancialpressureofagriculturalsuppliers andoptimizesthe sales pathby standardizing accounts receivable financing services.The purpose of this paper is to deeply explore how financial factoringcanpromote theoptimizationofagriculturalproduct salespaththroughstandardizationprocess，soas tohelp the steady development of agricultural product sales industry.
Keywords： agricultural product sales， financial factoring， standardization
0 引言
1農(nóng)產(chǎn)品銷售面臨的挑戰(zhàn)
信息化時(shí)代背景下，我國(guó)農(nóng)產(chǎn)品銷售行業(yè)遭遇多種挑戰(zhàn)，包括資金鏈緊張、市場(chǎng)信息不對(duì)稱、供應(yīng)鏈效率低下等。（剩余3929字）