兒童食品包裝上的游戲化設(shè)計(jì)策略

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Gamification Design Strategies for Children’s Food Packaging

ZHAO Zhenhua （Guangdong Technician Institute，Huizhou 516loo， China）

Abstract： In the context of fierce market competition and diversified consumer demand，the innovation of children’s food packaging design has become the key. Gamification is an emerging strategy that embeds fun and interactive elements to capturechildren's atention，deepen the emotional connection between brands and consumers， and enhance brand loyalty. This paper systematically analyzes the specific strategies of gamification design of children's food packaging，evaluates its role in promoting market performance，and puts forward forward-looking development suggestions based on industry trends，aiming to provide food enterprises with creative and ffctive packaging design references.

Keywords： children's food packaging; gamification design; creative design

兒童食品市場(chǎng)作為食品行業(yè)的重要分支，其目標(biāo)消費(fèi)群體呈現(xiàn)出獨(dú)特的心理與行為特征。（剩余4092字）