“文旅+會展”賦能文化旅游產(chǎn)業(yè)高質(zhì)量發(fā)展
——以“西安年·最中國”春節(jié)系列活動為例
［摘要］作為現(xiàn)代服務(wù)行業(yè)的重要組成部分，文化旅游業(yè)的繁榮發(fā)展對促進內(nèi)部消費和提升民眾生活水平起著關(guān)鍵作用。會展行業(yè)被譽為全球第三大“綠色經(jīng)濟”，以其聚合力、綜合性、拉動效應(yīng)和高效率而著稱。會展與文化旅游的有效融合為雙方的發(fā)展互惠互利，以會展活動為載體的文化與旅游產(chǎn)業(yè)將激發(fā)出全新的動能。
［關(guān)鍵詞］文化旅游；會展；融合發(fā)展
［中圖分類號］F592.7
［文獻標識碼］A［文章編號］1008-4648（2024）02-0068-03
“Cultural Tourism + Exhibition” Enables High-quality Development of Cultural Tourism Industry
——Take “Xi’an Year·The Most Chinese” Spring Festival Series Activities as an Example
An Ting， Zhang Anqi
（The Open University of Shaanxi，Xi’an 710119）
Abstract：As an important component of the modern service industry， the prosperity and development of cultural tourism plays a key role in promoting internal consumption and improving people’s living standards.As the third largest “pollution-free economy” in the world， MICE industry has the characteristics of agglomeration， integration， driving and high efficiency.The organic integration of MICE industry and cultural tourism will have a positive impact on the industrial development of both sides， and the cultural tourism industry with events as the carrier will burst out new vitality.
Keywords：Cultural tourism industry;MICE industry;Integrated development
文化旅游業(yè)是現(xiàn)代服務(wù)行業(yè)的重要組成部分，對擴大內(nèi)需、提升居民生活品質(zhì)扮演關(guān)鍵角色，在提升中國經(jīng)濟競爭力和全面建設(shè)小康社會的過程中也發(fā)揮了不可替代的影響。（剩余4541字）