接受還是拒絕？AI新聞主播： 擬人化撥動用戶情緒搖擺

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Abstract：This study investigates theimpactofanthropomorphicdesigninAInewsanchors，applying established technologyaceptance models toenhance understanding ofuser adoption dynamics.This research，focusingonthe Chinese market，xploreshowhuman-likecharacteristicsinfluenceuserperceptionsandbehavioral intentions，providingtheoretical guidance for optimizing AInewsanchor systemdesignand algorithmic implementation.Employingaquantitative approach，we analyzed data from approximately 5OO non-probabilistic survey responses through structural equation modeling.Theempiricalresultsdemonstratethatkeyanthropomorphicfactors exertstatisticallysignificantpositiveefects onusers'emoioalsposdrceedsefulsschintuollctivelydatedptitetios.dg notonlyvalidate theappicabilityof taditionalacceptance models innext-generationAIinterfaces butalsoaddressagap in the existing literature regarding localized implementation strategies foranthropomorphicAI systems innon-Western contexts.Thestudycontributes practical insights fordevelopingculturalladaptiveAInews presentationsystems while advancing theoretical discussions on human-computer interaction paradigms in media technologies.

Keywords：virtual news anchors; user emotionalresponse;behavioral intention touse;perceived interactivity

一、研究背景

近年來，人工智能話題熱度持續(xù)攀升，各行業(yè)各領(lǐng)域紛紛積極探索人工智能產(chǎn)品的試驗應(yīng)用，力求實現(xiàn)更大規(guī)模的市場化。（剩余21346字）