后冬奧時(shí)代黑河市冰雪運(yùn)動(dòng)名城的開發(fā)與打造

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中圖分類號(hào)：G80-052 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：1002-3488（2025）03-0081-05

Development and Creation of Heihe City asAFamous City of Ice and Snow Sports in thePost-Olympic WinterGamesEra

YANYan1，WANGYanlei2

（1.GraduateSchool，HarbinSportUniversity，Harbin5oo08，China;2.SchoolofSportsTraining，Harbinport University，Harbin，China）

Abstract：Under the dual empowermentof opportunities in the post-Olympic Winter Games era and national policies fordeveloping iceandsnowsports，Heihe cityhas thepotentialtodevelopintoafamous cityof iceand snow sports by virtue of its unique geographicallocationand resource advantages.Through analyzingthe current situationand botlenecks in thedevelopmentofHeihe'siceandsnow industry，itisfound thatthelocaliceand snow environment is superior butthe development is unsystematic，iceand snowactivitiesare rich but facilities are incomplete，andthe iceand snow marketis diversified but its quality needs tobeupgraded.Onthewhole，it is inastate whereadvantagesand dilemmas coexist.Inordertohelp Heihecitybuilditself intoafamous cityof iceand snow sports，this paper proposes construction paths such as strengthening policy support and enriching development models;focusing on system construction and improving the ice and snow industry chain；and basing itselfon iceand snowculture to expand urbanpublicity.Byseizing the favorable opportunities in the postOlympic Winter Games era，promoting the transformationof Heihe cityintoafamous cityoficeand snow sports andachieving leapfrog development with scientific planning and an outward-looking vision，it is expected to

makepositive contributions to the upgradingof China's ice and snow industry and even the dissemination of international ice and snowculture.

Keywords：Heihe city;famouscityof iceand snow sports;ice and snow industry;post-Olympic Winter Games era

1引言

2022年北京冬奧會(huì)是繼2008年夏季奧運(yùn)會(huì)后我國舉辦的又一項(xiàng)國際奧林匹克盛會(huì)，其圓滿成功標(biāo)志著我國冰雪運(yùn)動(dòng)進(jìn)入新的發(fā)展階段，成為國家體育事業(yè)崛起的新亮點(diǎn)，并加快了體育強(qiáng)國建設(shè)進(jìn)程[1-2]。（剩余8279字）