短道速滑項(xiàng)目青少年“圈層傳播”模式的構(gòu)塑

打開(kāi)文本圖片集

中圖分類號(hào)：G862.1/G80-051 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：1002-3488（2025）03-0020-05

The Construction of the“CircleCommunication”Model forAdolescents in Short Track Speed Skating

SONGHaochen

（ShortTrack Speed SkatingDepartment，HeilongjiangIce Sports TrainingCenter，Harbin15oo09，China）

Abstract：Short track speed skating isadominant iceand snow sportinChina，butthereisapotential crisis in thesustainable cultivation of talents.With the accelerated evolutionof the information-based society inthe new era，the“circle communication”model is expected todrive the sportsparticipation ofadolescents.By analyzing thekeyelements for establishing the“circlecommunication”modelof short track speed skating，itis found that it is necessryto focus onthe fancircleas thecore target guide，the mediacircleas the informationdisseminator， and the adolescent circleas the project popularization cover.Aimingat strengthening the promotionof the“circle communication”modelamongadolescents，this paper proposes to expand thecommunication power of short track speed skating fan culture; break the barrier between virtual communication and reality;improve the integration mechanismofschoolsportsand social sports;and improvelong-term management toavoid the riskof“fan circle” culture.By establishing the“fan-media-adolescent”“circle communication”model，the constructionofreserve talent echelons inChina’sshort track speed skatingcanbe strengthened，soasto promote the leapandchangeof iceand snow sports communication from‘sports project”to“cultural phenomenon”.

Key words： short track speed skating;adolescents; circle communication; project promotion

1引言

中國(guó)短道速滑隊(duì)在冬奧會(huì)上多次創(chuàng)造歷史，在國(guó)際賽場(chǎng)成績(jī)斐然，至今貢獻(xiàn)了我國(guó)一半以上的冬奧會(huì)金牌。（剩余7576字）