新質(zhì)生產(chǎn)力助推冰雪體育旅游高質(zhì)量發(fā)展研究
中圖分類號：G80-052 文獻標識碼：A 文章編號：1002-3488（2025）03-0074-07
Research on Promoting High-Quality Development of Ice-Snow Sports Tourism with New-Quality Productivity
XU Shuaishuail，LI Yanlong2
（1.GraduateSchool，HarbinSportUniversity，Harbin5oo08，China;2.AcademicThoryResearchDepartmen HarbinSport University，Harbin150008，China）
Abstract：Inthepost-Olympic WinterGames era，withtheaccelerated iterationof technologicaland industrial revolutions，itisimperativetoboostthehigh-qualitydevelopmentofice-snowsportstourismthroughnew-quality productivity.Byexcavating theconnotation of new-quality productivity in ice-snow sports tourism，this study combs out that high-quality development of sports tourism features improving the quality of ice-snow sports tourismproducts，innovating consumption scenarios of ice-snow sports tourism，optimizing the alocationof icesnow sports tourism elements，and expanding the brand efect of ice-snow sports tourism.However，the current development process in China faces practical dilemmas such as weak technological foundation，poor industrial coordination，and insuffcient institutional guarantee.This paper proposesoptimization paths including promoting the expansionand quality improvementofice-snow“new infrastructure”toaccelerate the incubationofcomposite
talents;enhancingthe self-generated capabilitiesof ice-snow sports tourism enterprises to build a data linkage mechanism;and strengthening the construction ofpolicy and regulatory systems to optimize the development environment of ice-snow sports tourism. Bygrasping the core element of cultivating and developingnew-qualityproductivity，this studyaims to achieve a qualitative leap of the ice-snow economy
from“factor-driven”to“innovation-driven”，soas to better transform“cold resources”into“hoteconomy”and trulyturn ice and snow into golden mountains and silver hills. Keywords：new-quality productivity; ice-snow sports tourism; high-quality development
2024年11月，《國務院辦公廳關于以冰雪運動高質(zhì)量發(fā)展激發(fā)冰雪經(jīng)濟活力的若干意見》（以下稱《意見》）發(fā)布，強調(diào)要以冰雪運動為引領，帶動冰雪文化、冰雪裝備、冰雪旅游全產(chǎn)業(yè)鏈發(fā)展，推動冰雪經(jīng)濟成為新增長點[1]。（剩余11916字）