基于標(biāo)準(zhǔn)化視角的企業(yè)品牌建設(shè)研究

Research on Enterprise Brand Building from the Perspective of Standardization

XU Ying

(XingzhiCollege ofXi'anUniversity ofFinanceand Economics)

Abstract:Inthecurrentcompetivemarketenvironment,brandstandardizationconstructionisofgreatsignificance tothe survivalanddevelopmentofnterprises,whichhelpstoehancebrandimagendrecognition,hancebrandcompetitieess and loyalty,andreduce marketing costs.Standardized brand management system can give enterprises more flexibility and adaptabilitysothattheycanadjust thebrandstrategyintime toaccuratelymetthechanging needs ofconsumers.This paper analyzesthestandardzationconstructionofeterprisebrandwhichaistofurterenrichandimprovethetheoreticalsystem of brand management,and provides new perspectives and ideas for subsequent related research.

Keywords: standardization; brand building; brand strategy; construction process

0 引言

經(jīng)濟(jì)全球化和市場(chǎng)競(jìng)爭(zhēng)日益激烈，品牌已成為企業(yè)至關(guān)重要的無形資產(chǎn)與核心競(jìng)爭(zhēng)力。（剩余4313字）