基于OBE理念的經(jīng)管類課程產(chǎn)教融合改革與實踐

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中圖分類號：G642 文獻(xiàn)標(biāo)志碼：A 文章編號：2096-000X（2025）20-0134-05

Abstract：Inordertocultivateapliedtalentsthat meetindustrydemands，thispaper，basedontheOBE（Outcomes-Based Education）educationalphilosophydiscussstheintegrationofindustryandeducationinthefieldofeconomicmanagement courses，takingtherealestatemarketmarketingcourseasanexample.Firstly，thepaperanalyesthepainpointsofthecourse; secondly，itconstructsateachingdesignsystemforindustry-educationintegrationbasedontheOBEconept，whichincludesone leadingfactortheedimesios，andfivelinks;tnitelaboratesotheimplementatioprocessofidustducationteatio teachingfromfiveaspects：courseobjectives，teachingresources，teachingcontent，teachingmethods，andteachingevaluation; finallyitsummarizestheefectsofindustryeducationintegrationbasedonthereformpracticeoftherealestatemarket marketing course.

Keywords：OBEconcept;integrationof industryandeducation;marketing;teachingreform;educational system

自2013年黨的十八屆三中全會研究并通過的《中共中央關(guān)于全面深化改革若干重大問題的決定》首次提出“產(chǎn)教融合”，到2017年十九大報告再次明確“要深化產(chǎn)教融合、校企合作”、國務(wù)院出臺《國務(wù)院辦公廳關(guān)于深化產(chǎn)教融合的若干意見》（國辦發(fā)[2017]95號），再到2019年《國家產(chǎn)教融合建設(shè)試點實施方案》的出臺，產(chǎn)教融合的戰(zhàn)略地位日益突出。（剩余7762字）