新媒體視角下非物質(zhì)文化遺產(chǎn)“走出去"策略研究
——以珠海非物質(zhì)文化遺產(chǎn)對(duì)外譯介和傳播為例
中圖分類號(hào)：G127 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：2096-4110（2025）04（b）-0041-05
Abstract： Zhuhai was animportant passage oftheancient"Maritime Silk Road"andacorridor for cultural exchanges between Chinaandthe Westinmodemtimes.Currently，Zhuhai isstriving tobecomeakeyhubof the "21stCenturyMaritime SilkRoad". Therefore，doingagoodjobinthetranslatonanddiseminationofZhuhaisintangibleculturalheritage（referrdtoas"ICH"inthe text）totheoutsideworldisconducivetodeepeningculturalcooperationandexchangeswithforeigncountriesenhancingcultural strategicawareness，andbuildingZhuhaiintoamodernandinternationalnewspecialeonomiczonewithprofoundculturalhritage. Withthedevelopmentofnewmediatechology，ZhuhaisICHhasmoreopportunitiesandchannelstogoglobal.Thisarticle，by reviewingtheresearchonthetranslationanddisseminationofICHfromtheperspectiveofnewmedia，investigatingthecurent situationofthetranslationanddisseminationofZhuhaisICHtotheoverseasworldandexploresstrategiesforthetranslationand diseminationofZhuhai'sICHfromtheperspectiveofnewmedia，inordertohelpZhuhaisICH"goglobal"andenhancethesoft power of local culture.
KeyWords：Perspectiveofnewmedia;Intangibleculturalhritage;Zhuhai'sICH;Translationanddissemination;Interational communication; Strategy research
珠海非遺資源豐富，擁有多項(xiàng)國(guó)家級(jí)、省級(jí)和市級(jí)非遺項(xiàng)目，其中斗門水上婚嫁、三灶鶴舞、一指禪推拿和裝泥魚習(xí)俗被評(píng)為國(guó)家級(jí)非物質(zhì)文化遺產(chǎn)。（剩余7308字）