電子商務(wù)市場(chǎng)中“她經(jīng)濟(jì)”提升策略分析
——以抖音直播平臺(tái)為例
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中圖分類號(hào)：F724.6 文獻(xiàn)標(biāo)志碼：A DOI： 10.13714/j.cnki.1002-3100.2025.12.024
Abstract：Drivenbythewaveof digitalization，theinfluenceoffemaleconsumersonsocial mediaplatformsisincreasingly prominen，especiallintheemergingfieldof Douyinlivebroadcast.TheDouyinlivebroadcast platformshowsgreatpotentialin thefieldof"herecoomy"withitsstrongtraffcadvantages，richproducttypesandconvenientshopping experience."Hereconomy" is graduallybecominganimportantforcetopromoteconsumption growth.Thearticlefocusesonhowtoimprovethe"hereconomy" effectintheDouyinlivebroadcast platformthroughstrategicmethods.Throughin-depthanalysisof thecharacteristicsof Douyin livebroacastandtheconsumptionbehavioroffemaleconsumers，aseriesoftargetedimprovementstrategiesareputforward.It providespractical guidanceandtheoreticalsupportforthedevelopmentof women'seconomicdevelopmentontheDouyinlive broadcast platform.
Key Words： Douyin live; her economy; female users; marketing strategy; promotion strategy
0引言
在信息時(shí)代背景下，社交媒體平臺(tái)的興起不僅改變了人們的溝通方式，也為經(jīng)濟(jì)活動(dòng)的展開提供了全新的舞臺(tái)。（剩余5194字）