共情傳播視域下中國(guó)體育對(duì)外話語體系構(gòu)建的多重向度與傳播進(jìn)路

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中圖分類號(hào)：G80-051 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：1006-2076（2025）03-0008-08

Abstract：Inthecomplexand ever-changing international discoursefield，theemempathyshift intheconstruction and dissemination of China’s sports externaldiscourse system is not onlyan inevitable direction for the transformation from " China's sports experience discourse" to " world sports consensus discourse"，but alsoan important sign of jointly building a new discourse order.Byadopting the methods of literature review and logical reasoning and based on the perspective of empathetic communication，this study explores thecontemporary value of constructing the discourse system of Chinese sports to the outside world from four aspects：empathetic decoding，empathetic efectiveness， empathetic adhesion and empathetic bridge.These aspects facilitate the flexible output and recognition shaping of the discourse symbols of Chinese sports to theoutside world，enhance the appeal and penetration of China’s sports discourse to the outside world，promote theemotional communication and people-to-peopleconnection of China's sports discourse to the outside world，and forma flexible link and empathetic bond for China's sports discourse to the outside world.Furthermore，it clarifies the internallogicof theconstruction of China’ssports external discourse system：the transmission logic of empatheticcommunication of sportscultural symbols；the dialogue logic of emotional narrative and communication in sports‘ external discourse；the interpretive logic of emotional decoding of sports languagefromthe perspectiveof the audience.Based on this，acommunication path for constructing a more ffective discourse system of Chinese sports to the outside world is proposed： shifting from "self-naration"to "interaction" to achieveempathyand infiltration in the communication of sports discourse to the outside world;transitioning from " monologue" to"polyphony"to realize the"harmoniousresonance"of sports‘external discourse narative；and evolving fromthe"ego"tothe"trans-perspective"toattain "overlapping consensus"in the externalsports discourse viewpoints.

Key words： empathetic communication； China sports； sports discourse；external discourse system； externaldissemination of sports； system construction；dissemination strategy

黨的二十大報(bào)告中強(qiáng)調(diào)：“加快構(gòu)建中國(guó)話語和中國(guó)敘事體系，講好中國(guó)故事、傳播好中國(guó)聲音，展現(xiàn)可信、可愛、可敬的中國(guó)形象”，“加強(qiáng)國(guó)際傳播能力建設(shè)，全面提升國(guó)際傳播效能，形成同我國(guó)綜合國(guó)力和國(guó)際地位相匹配的國(guó)際話語權(quán)”[1]。（剩余13244字）