適應區(qū)域經(jīng)濟發(fā)展的高職電商人才培養(yǎng)模式的思考
摘要：為適應不斷變化的電商市場環(huán)境和企業(yè)用工需求，文章通過信息挖掘和調研，深入了解電商企業(yè)的人才需求，再通過與高職電商專業(yè)的培養(yǎng)現(xiàn)狀的比對，找出不同和差距，并給出高職院校要以市場為導向、以就業(yè)為目標、以服務地方經(jīng)濟為動力，加強電商專業(yè)師資隊伍建設等若干建議。
關鍵詞：高職教育;電子商務;人才培養(yǎng)
Abstract：In order to adapt to the changing e-commerce market environment and the employment needs of enterprises，this paper deeply understands the talent needs of e-commerce enterprises through information mining and research，and then finds out the differences and gaps by comparing with the training status of e-commerce major in higher vocational colleges，and gives that higher vocational colleges should be market-oriented，employment oriented and serve the local economy，Some suggestions on strengthening the construction of teaching staff of e-commerce specialty.
Keywords：Higher Vocational Education;Electronic Commerce;Personnel training
一、高職電子商務專業(yè)調研基本思路與方法
（一）調研指導思想
為響應《國家職業(yè)教育改革實施方案》的要求，應對瞬息萬變的市場環(huán)境，深入了解當前電子商務專業(yè)的現(xiàn)狀及發(fā)展，達到學校與企業(yè)供需一致的教育目標，進一步明確高職電子商務專業(yè)學生的培養(yǎng)目標和市場定位，課題組成員對當前主流招聘網(wǎng)站、電子商務專業(yè)的用工情況、人才需求以及學生的體驗開展專項調研，為高職電子商務優(yōu)化專業(yè)人才培養(yǎng)模式提供一些參考數(shù)據(jù)和建議。（剩余4884字）