雙創(chuàng)教育視域下體育新聞專業(yè)學(xué)生行業(yè)分析能力培養(yǎng)路徑研究

Abstract： Under the backdrop of digital transformation in the sports industry，the cultivation of professionals in sports journalism faces an urgent need to upgrade from traditional technical skills to interdisciplinary competencies. This study focuses on the deep integration of innovation and entrepreneurship education （referred to as“dual - innovation education”） with professional education in sports journalism， exploring issues related to the cultivation of industry analysis capabilities among sports journalism students in the context of dual - innovation education. Problem - oriented，the current cultivation process of sports journalism students primarily faces practical challenges such as an incomplete curriculum system， insufficient practical scenarios to meet student needs，and lagging faculty team development. To address these issues， the cultivation path for industry analysis capabilities of sports journalism students should be optimized. Specifically，a“trinity” curriculum system should be constructed based on the “ dual - innovation” context， organically integrating sports industrycognition， journalism andcommunicationskills， and innovationand entrepreneurship methodologies. Industry - education collaborative cultivation should be promoted by leveraging both on - campus and off - campus resources to provide students with authentic industry scenarios， thereby enhancing their analytical and decision - making capabilities in the sports industry. Additionally，efrts should be made to strengthen the development of“dual -qualified and dual -competency” faculty teams，fostering excellent educators with both theoretical expertise and practical experience to serve the cultivation of sports journalism professionals.

Key words：Double innovation - oriented; Sports journalism major; Industry analysis ability ; Curriculum system；Industry-education collaboration

習(xí)近平總書記指出，要聚焦新聞輿論工作需要，突出辦學(xué)特色，深化改革創(chuàng)新，不斷提高教學(xué)科研水平，努力培養(yǎng)更多高素質(zhì)新聞傳播人才[1]隨著全民健身熱潮的不斷高漲，體育已經(jīng)從傳統(tǒng)的賽事報道向產(chǎn)業(yè)價值挖掘，用戶需求分析等多個方向延展。（剩余10080字）