數(shù)字經(jīng)濟(jì)賦能冰雪體育產(chǎn)業(yè)轉(zhuǎn)型升級(jí)：作用機(jī)制、現(xiàn)實(shí)困境和實(shí)現(xiàn)路徑

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中圖分類號(hào)：G80-05 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：1008-2808（2025）04-0009-07

Digital Economy Empowers the Transformation and Upgrading of the Ice and Snow Sports Industry： Action Mechanism，Realistic Dilemmas， and Realization Pathways

Abstract：The digital economy serves not only as a new driver for economic development but also as a new engine for the transformation and upgrading of the ice and snow sports industry. Employing documentary research and logical analysis methods， this study follows a “ mechanism deconstruction - dilemma diagnosis - pathway design”＼` framework to investigate the enabling mechanisms， practical challenges，and implementation pathways through which the digital economy facilitates industrial transformation. Research findings indicate that the digital economy empowers six major sectors—including ice - snow sports performances and winter sports tourism—through data factors，digital technologies，and digital infrastructure. However，challenges persist：at the data factor level，cross - industry data barriers and insuficient value extraction； at the technological level， delayed application and limited integration scenarios； and at the infrastructure level，weak coordinated deployment and inadequate operational efciency. Corresponding pathways are proposed： enhancing data factor circulation to cultivate new business models， breaking through digital technology botlenecks to build integrated innovation industrial chains， and strengthening digital infrastructure coordination to solidify transformation foundations.

Key words：Digital economy；Digital empowerment; Ice and snow sports industry ; Transformation and upgrading

冰雪體育產(chǎn)業(yè)的轉(zhuǎn)型升級(jí)，是在技術(shù)進(jìn)步、消費(fèi)升級(jí)等內(nèi)外因素聯(lián)合驅(qū)動(dòng)下，由冰雪競賽表演、冰雪體育旅游、冰雪運(yùn)動(dòng)培訓(xùn)、冰雪裝備制造等六大業(yè)態(tài)，通過產(chǎn)業(yè)鏈交叉滲透、資源整合重組與價(jià)值體系重構(gòu)[1]，形成協(xié)同聯(lián)動(dòng)的產(chǎn)業(yè)發(fā)展新形態(tài)[2]。（剩余10625字）