科學(xué)家短視頻分享意愿及影響機(jī)制研究基于共鳴理論視角

——基于共鳴理論視角

打開文本圖片集

Research on Scientists'Intention to Share Short Videos and Its Influencing Mechanism Based on Resonance Theory

ZHENG Dong-he，HU Yue

Abstract：Withthecontinuousadvancementof global scientificand technological innovation，thefieldofdigital communication has witnessed unprecedented growth.In this context，effectively using emerging communication technologies to enhance popular science communicationand improve public scientific literacy has become a crucial issue.Aspopularsciencecommunicationchannelsand methods diversifyscientists'influenceondigitalcommunication platforms continues togrow.Inparticular，short videos featuring scientistsonsocial media haveatracted increasing user engagementand triggered more frequent and in-depth discusions on scientific topics.The current study explores the mechanisms underlying youngadults'（aged18-34）exposureto scientist-related short videos and their intention toshare suchcontent.Guided byresonance theory，across-sectional survey wasconducted tosystematicallytestthe hypotheses，including directand mediatedefects.Theresultsoffer valuable insights intohowtooptimize short video content featuring scientists，therebyultimately increasingyoungaudiences'intention to sharescientific information.

Keywords： popular science communication，information sharing，resonance theory，questionnaire method

一、引言

21世紀(jì)以來，全球科技創(chuàng)新深入推進(jìn)，科學(xué)發(fā)展進(jìn)入前所未有的密集活躍期，新一輪科技革命正在重塑社會進(jìn)步路徑和大眾認(rèn)知視野，科學(xué)傳播也隨之成為信息化社會的重點(diǎn)議題之一。（剩余8545字）