基于SWOT分析視角的農村老年群體數(shù)字反哺現(xiàn)象
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摘要：通過SWOT分析法探討農村老年群體數(shù)字反哺模式的優(yōu)勢與劣勢，從外部因素入手剖析面臨的機遇與威脅。構建推動數(shù)字反哺運行的高效發(fā)展戰(zhàn)略框架，并充分發(fā)揮政策的帶頭作用，增加農村老年群體數(shù)字反哺意愿，提升其數(shù)字素養(yǎng)，改善適老化社會氛圍。
關鍵詞：鄉(xiāng)村振興；數(shù)字反哺；農村；老年群體
中圖分類號：D669.6 文獻標識碼：A
文章編號：0439-8114（2023）02-0111-05
DOI：10.14088/j.cnki.issn0439-8114.2023.02.021 開放科學（資源服務）標識碼（OSID）：
Research on digital back-feeding of rural elderly groups based on SWOT analysis
KONG Ya-ru， WANG Xiao-hang， FENG Meng
（School of Public Administration， Hohai University， Nanjing 211100， China）
Abstract： Through SWOT analysis， this paper discussed the advantages and disadvantages of the digital back-feeding model for the rural elderly groups， and analyzed the opportunities and threats from the external factors. The aging social atmosphere could be improved by building an efficient development strategic framework to promote the operation of digital back-feeding， giving full play to the leading role of the policy， increasing the willingness of the rural elderly groups to digital back-feeding， and enhancing their digital literacy.
Key words：rural revitalization； digital back-feeding； rural areas； elderly groups
黨的十九屆六中全會將工作重點放在鞏固拓展脫貧攻堅成果、抓好鄉(xiāng)村振興等方面。（剩余7319字）