設(shè)計(jì)視角下新消費(fèi)市場的非遺活態(tài)傳承方式

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With the change of consumer market environment， the personalized， interest-based and value-oriented consumer demands put forward by the new consumers have brought more space for the heritage development of intangible cultural heritage in contemporary times. This paper adopts the case study method to explore the contemporary way of living heritage in the new consumer environment from the perspective of design. The epochal changes of living inheritance in the new consumer market promote the integration of intangible cultural heritage into the contemporary market environment， and more effectively achieve the effect of inheritance of intangible cultural heritage.

隨著消費(fèi)市場環(huán)境的變化，新消費(fèi)人群所提出的個(gè)性化、興趣化、顏值至上等消費(fèi)需求，為非遺在當(dāng)代帶來了更多的傳承發(fā)展空間。（剩余4294字）