基于趣味性的包裝設(shè)計研究

摘 要：包裝設(shè)計中應(yīng)用趣味性原則的方法，可優(yōu)化包裝設(shè)計，使包裝設(shè)計更具趣味性，更好地吸引消費者購買。把握包裝設(shè)計的原則，研究趣味性包裝設(shè)計的設(shè)計技巧，對提高產(chǎn)品辨識度和產(chǎn)品的銷售具有非常重要的價值。

關(guān)鍵詞：包裝設(shè)計；趣味性原則；色彩；圖形；造型

Research on Packaging Design Based on the Principle of Fun

Ma Lili

（Shanxi Huaao Business and Trade Vocational College，Taiyuan 030000）

Abstract：The application of the principle of fun in packaging design can optimize packaging designs，making them more engaging and better at attracting consumers to make purchases.Understanding the principles of packaging design and studying the design techniques for fun packaging are of significant value in enhancing product recognition and increasing sales.

Key words：Packaging Design;Principle of Fun;Color;Graphics;Shape

早期包裝的作用只是人們攜帶物品的工具，也在一定程度上保護物品不被損壞。（剩余4397字）