淺析網(wǎng)絡(luò)直播營銷珠寶玉石的質(zhì)量監(jiān)管

【摘要】本文指出網(wǎng)絡(luò)直播營銷珠寶玉石的質(zhì)量監(jiān)管存在利用標(biāo)準(zhǔn)不統(tǒng)一、以次充好、利用人工處理品或仿制品冒充天然珠寶玉石、偽造檢測(cè)證書、消費(fèi)者缺乏維權(quán)意識(shí)等問題，并對(duì)加強(qiáng)網(wǎng)絡(luò)直播營銷珠寶玉石質(zhì)量監(jiān)管提出建議，切實(shí)保護(hù)消費(fèi)者權(quán)益，促進(jìn)行業(yè)健康發(fā)展。

【關(guān)鍵詞】珠寶玉石；網(wǎng)絡(luò)直播營銷；質(zhì)量監(jiān)管

【DOI編碼】10.3969/j.issn.1674-4977.2024.06.039

Analysis of Quality Supervision of Jewelry and Jade Products in Online Live Streaming Marketing

FANG Ting， LI Le， DONG Pingfei， CAI Wei， WANG Jinzhuan

（Nanjing Institute of Product Quality Inspection〔Nanjing Institute of Quality Development andAdvanced TechnologyApplication〕， Nanjing 210019， China）

Abstract： This article points out that there are problems in the quality supervision of jewelry and jade in online live streaming marketing， such as using inconsistent standards to pass off inferior products， using artificially processed or imitated products to impersonate natural jewelry and jade， forging testing certificates， and consumers lacking awareness of rights protection. Suggestions are also put forward to strengthen the quality supervision of jewelry and jade in online live streaming marketing， effectively protecting consumer rights and promoting the healthy development of the industry.

Keywords： jewelry and jade； online live streaming marketing； quality supervision

0引言

網(wǎng)絡(luò)直播營銷是近幾年興起的一種營銷方式，其主要利用互聯(lián)網(wǎng)直播平臺(tái)進(jìn)行產(chǎn)品或品牌推廣。（剩余4627字）