打造全國(guó)旅游精品“自然國(guó)心”雞心嶺旅游品牌的探析

摘要：在介紹“自然國(guó)心”雞心嶺旅游品牌形成的基礎(chǔ)上，分析打造全國(guó)旅游精品“自然國(guó)心”雞心嶺旅游品牌存在的問(wèn)題，并且提出攜手共建“自然國(guó)心”雞心嶺4A級(jí)景區(qū);齊心構(gòu)建“自然國(guó)心”雞心嶺旅游通道;聯(lián)手推動(dòng)“自然國(guó)心”雞心嶺融入全國(guó)旅游大區(qū)域等對(duì)策。

關(guān)鍵詞：自然國(guó)心;雞心嶺;旅游品牌;全國(guó)精品;探析

中圖分類號(hào)：F590         文獻(xiàn)標(biāo)識(shí)碼：A

文章編號(hào)：0439-8114（2022）12-0160-07

DOI：10.14088/j.cnki.issn0439-8114.2022.12.032 開放科學(xué)（資源服務(wù)）標(biāo)識(shí)碼（OSID）：

Analysis on creating national tourism products of Jixinling tourism brand of

“Natural National Heart”

ZHAO Lin-long

（Ankang University/Research Center for Rural Revitalization in Southern Shaanxi，Ankang  725000，Shaanxi，China）

Abstract：On the basis of introducing the formation of Jixinling tourism brand of “Natural National Heart”， the existing problems in building Jixinling tourism brand of “Natural National Heart” were analyzed， and some countermeasures were put forward such as Jointly building “Natural National Heart” Jixinling 4A scenic spot; working together to build “Natural National Heart” Jixinling tourism channel; working together to promote the integration of “Natural National Heart” Jixinling into the national tourism region.

Key words： Natural National Heart; Jixinling; tourism brand; Chinese boutique; analysis

雞心嶺“國(guó)心”[1]是根據(jù)雞心嶺作為陜西省鎮(zhèn)坪縣、湖北省竹溪縣、重慶市巫溪縣交界的大巴山中之特殊點(diǎn)，其為西北、華中、西南三大區(qū)域的交匯點(diǎn)，構(gòu)成中國(guó)陸地版圖神奇的“自然國(guó)心”（“自然國(guó)心”是創(chuàng)意的旅游人文品牌，不是自然科學(xué)中的“大陸地理中心”）。（剩余11824字）