大學(xué)生返鄉(xiāng)創(chuàng)業(yè)種植水稻的時代困境與現(xiàn)實出路
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中圖分類號：F323文獻(xiàn)標(biāo)志碼：A
文章編號：1673-6737（2025）04-0175-04
The Era's Dilemmas and Practical Solutions for College Students Returning to Their Hometowns to Start Rice Planting Ventures
ZHANG Qian
（ManagementSchool，Shaanxi Universityof International Trade& Commerce，Xianyang Shaanxi 712O46，China）
Abstract：Topromotetheactivedevelopmentofcolegestudents'entrepreneurshipinreturning home，thisstudytakesthe riceplanting industryasanexampletoexplorethechallengesandcountermeasuresofcolegestudents'entrepreneurshipin returning home toplantrie.Thestudyusesananalysismatrix thatcombines politics，economy，society，and technology withPorter'sFiveForcesanalysistoanalyzethecurent situationandproblemsofcollgestudentsreturninghometostart businesesinthericeplanting industry.Theresultsindicate thatsupportivepoliciesshouldbemoreprecise，community cooperationand social acceptance arekey，and modermagricultural technologycanimproveefciency.The demand for high-qualityproductsincreasesmarketopportunities;；Newentrantsfacehighinvestmentbariers，whileexistingcompetitors inhibitinovation.Therefore，thestudysuggestsstrengtheningpolicyimplementation，technicaltraining，agricultural insurance，communicationplatforms，anddiversifiedfinancing topromotedevelopmentandreducerisks.Theresearch providestheoretical basisand practical guidanceforcollege students toreturn homeandstarttheirown businessesby planting rice，which will contribute to the further development of the rural revitalization strategy. Key Words： Return entrepreneurship;PEST; Five Forces Analysis;Rice cultivation; Colege students
隨著全球經(jīng)濟(jì)形勢的不確定性日益凸顯，市場競爭加劇，行業(yè)變革加速，大學(xué)畢業(yè)生就業(yè)面臨前所未有的挑戰(zhàn)。（剩余4863字）