出版播客對出版機構(gòu)的反哺路徑：情感遷移與感知價值

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中圖分類號：G231 文獻(xiàn)標(biāo)志碼：A 文章編號：1673-3851（2025）04-0171-07

Abstract： In the modern society where vision dominates， podcasts have reappeared in the public eye as a representative audio medium. The layout of podcasts has become a new trend in the publishing industry， "publishing+podcasts" have become a new form of knowledge dissemination，and how podcasts can feed back to publishers in such a context has become an important issue.By analyzing the listening behavior of podcast listeners，this paper explores the value perception and emotional attitude of listeners in the process of podcast listening，and whether this listening behavior afects the audience's cognitive atitude towards publishers by questionnaire survey and participatory observation. The study finds that the unique media channels and high-quality content output of podcasts can feed back to publishers through direct emotional transfer and indirect perceived value，enhance publisher recognition，and convert podcast listeners into consumers of the publishers' products.

Key words： publishing podcasts； publishers； emotional migration； perceived value； publishingconvergence

麥克盧漢的“媒介定律”指出，舊的媒介會像時尚潮流一樣以新的形式出現(xiàn)，這種“復(fù)活”不是簡單回歸，是在新的條件下以“提升"的方式復(fù)興[1。（剩余12092字）