基于PBL模式的中職財(cái)經(jīng)商貿(mào)課程教學(xué)方式創(chuàng)新研究

——以“網(wǎng)絡(luò)營銷”課程的革新實(shí)踐為例

中圖分類號：G420；TP393.4 文獻(xiàn)標(biāo)志碼：B 文章編碼：1672-7274（2025）04-0235-03

Abstract： "Network Marketing Planning" is an important teaching content of the "Network Marketing" course. Based on the clear requirementsof professional jobabilities，the author reconstructs the course content and takes the teaching project "Network Sales Tomatoes - Carrying out Network Marketing Drainage" as the research object.The PBLteaching method is introduced intothe teaching practiceof this project，and the teaching practice is summarized from five parts： teaching design，implementation process，implementation effectivenes，characteristicsand innovation. The application of PBL teaching method in vocational finance and commerce courses has strong guiding significance.

Keywords： innovative practice; refactoring the curriculum; PBL teaching method; network drainage

1 PBL教學(xué)法簡介

“PBL”（Problem-BasedLearning）教學(xué)法，即“基于問題學(xué)習(xí)”教學(xué)法，它是指以問題為出發(fā)點(diǎn)，引導(dǎo)學(xué)生進(jìn)行研究，結(jié)合理論和實(shí)踐，運(yùn)用知識(shí)和技能尋求解決問題方法的教學(xué)方法1。（剩余4448字）