以“短視頻+直播”模式探索電商助農(nóng)問題及對策

摘要：在國家政策保障、政府推動、平臺支持下，智能手機(jī)成了“新農(nóng)具”、直播成了“新農(nóng)活”、一批帶貨主播們成了“新農(nóng)人”。文章通過實例分析探索直播電商助農(nóng)發(fā)展趨勢存在的問題及實施路徑，為推動農(nóng)村電商高質(zhì)量發(fā)展、賦能鄉(xiāng)村振興提供借鑒及啟示。

關(guān)鍵詞：短視頻；直播；電商；鄉(xiāng)村振興

doi：10.3969/J.ISSN.1672-7274.2023.08.057

中圖分類號：F 32，TN 929.53，TP 393.4        文獻(xiàn)標(biāo)志碼：A         文章編碼：1672-7274（2023）08-0-03

"Short Video + Live Broadcast" Explores the Problems and Countermeasures of e-Commerce to Help Farmers

ZHENG Zhongxiu

（Huanggang Vocational and Technical College， Huanggang 438002， China）

Abstract： With national policy guarantee， government promotion and platform support， smart phones have become the "new farm tools"， live streaming has become the "new farm work"， and a batch of streamers have become the "new farmers".This paper delves into the current issues and implementation paths of live streaming e-commerce to aid agriculture and its development trajectory， providing both a reference and motivation to foster the highest caliber of rural e-commerce and to foster rural revival.

Key words： short video live， e-commerce， rural revitalization

隨著科技的日新月異，農(nóng)副產(chǎn)品直播帶貨已經(jīng)變得越來越普遍[1]，它不僅有利于提升消費者的購買欲，而且還能夠有效地推動鄉(xiāng)村經(jīng)濟(jì)的可持續(xù)增長。（剩余4821字）